Vol. 4 No. 2 (2026): Indus Journal of Social Sciences

Articles

• The Impact of Brand Management, Consumer Trust, Emotional Branding, Customer Perceived Value, and Digital Communication on Market Performance

  Dr. Shahid Nadeem

  01-13

  • pdf

• The Impact of Generative AI on English Academic Writing, Learner Autonomy and Authorial Voice among ESL Postgraduate Students

  Tehmina Zafar, Saadia Khan, Arooba Shafique

  14-24

  • pdf

• Optimism, Gratitude, Hope and Life Satisfaction among Young Adults

  Abdul Qadeer, Dr. Noor Alam, Dr. Muhammad Luqman Khan

  25-36

  • pdf

• Sarcasm as a Digital Indirectness Strategy: A Pragmatic Analysis of Gen Z’s Face Work on Instagram Posts/Stories

  Nimra Bibi, Dr. Rafia Bilal

  37-50

  • pdf