1.
Abdur Rehman Arif, Lubna Naz, Ateeqa Afzal, Raheel Akhtar, Asma Nawaz, Qaria Habib. The Role of Influencer Endorsement towards Gen Z’s Purchase Intention in the Apparel Industry of Iran. IJSS [Internet]. 2025 May 14 [cited 2026 Apr. 9];3(2):513-28. Available from: https://induspublishers.com/index.php/IJSS/article/view/1366