Muhammad Usama Zaid, Dr. Zia Ur Rehman, Muhammad Aqib Shafiq, Dr. Syed Muzzammil Wasim, Salman Mehmood. Impact of Social Media Marketing Activities on Relationship Quality through the Mediating role of Brand Equity. IJSS [Internet]. 2024 Oct. 24 [cited 2026 Apr. 9];2(2):90-111. Available from: https://induspublishers.com/index.php/IJSS/article/view/133