Umaima Gull, Ijaz Hussain Bokhari, Numan Aslam, and Syed Taha Fraz Haider Kazmi. “The Impact of Social and Peer Influence on Intention to Purchase in the E-Commerce Market”. Indus Journal of Social Sciences, vol. 4, no. 1, June 2026, pp. 1098-07, doi:10.59075/ijss.v4i1.2155.