Moazzam Hussain Qadri, Sohail Khan, Narmeen Tariq, and Umer Shahid. “Exploring Dynamic Brand Experience through Co-Creation and E-WOM: Implications for Consumer Equity in Social Media Marketing”. Indus Journal of Social Sciences, vol. 3, no. 2, May 2025, pp. 712-3, doi:10.59075/ijss.v3i2.1518.