Hira Shafqat, Sidra Ghulam Muhammad, Rimsha Shahid, Fasiha Batool, Alina Idrees and Ayesha Sadiqa (2025) “Business Model Innovation in the Digital Era: An IT Sector Perspective”, Indus Journal of Social Sciences, 3(2), pp. 837–850. doi: 10.59075/ijss.v3i2.1590.