SOHAIB UZ ZAMAN; SYEDA MARIUM BATOOL; SYED HASNAIN ALAM; SHAHNEEN BATOOL. The Human Side of Branding: Warmth, Competence & Loyalty. Indus Journal of Social Sciences, [S. l.], v. 2, n. 2, p. 732–752, 2024. DOI: 10.59075/ijss.v2i2.949. Disponível em: https://induspublishers.com/index.php/IJSS/article/view/949. Acesso em: 9 apr. 2026.