HAFSA MALIK; JAVARIA ASIM. Chatbot Efforts: Unveiling the Influence on Customer-Brand Connections. Indus Journal of Social Sciences, [S. l.], v. 3, n. 1, p. 47–60, 2025. DOI: 10.59075/ijss.v3i1.528. Disponível em: https://induspublishers.com/index.php/IJSS/article/view/528. Acesso em: 9 apr. 2026.