SHAHLA SOHIB; DR. KALEEM ULLAH. The Effect of Social Media Marketing Activities on Brand Outcome: A Mediating Role of Value Co-Creation. Indus Journal of Social Sciences, [S. l.], v. 4, n. 1, p. 710–719, 2026. DOI: 10.59075/ijss.v4i1.2110. Disponível em: https://induspublishers.com/index.php/IJSS/article/view/2110. Acesso em: 24 may. 2026.