DR. SYEDA AROOJ ZEHRA RIZVI. Designing for the Interactive Screen: Shoppable CTV Advertising and Visual Communication Readiness in Pakistan. Indus Journal of Social Sciences, [S. l.], v. 4, n. 1, p. 524–538, 2026. DOI: 10.59075/ijss.v4i1.2092. Disponível em: https://induspublishers.com/index.php/IJSS/article/view/2092. Acesso em: 9 apr. 2026.