DR. YASIR TANVEER; ZAINAB IMTIAZ; DR. ANUM TARIQ. Impact of Brand Equity on Brand Loyalty through Social Media Marketing Activities. Indus Journal of Social Sciences, [S. l.], v. 3, n. 4, p. 556–572, 2025. DOI: 10.59075/ijss.v3i4.2053. Disponível em: https://induspublishers.com/index.php/IJSS/article/view/2053. Acesso em: 9 apr. 2026.