DR. MASSAUD AKHTAR; MUHAMMAD FARHAN AMIN; SOBIA NAHEED; NAHEED ZAHRA. Impact of Green Innovation Strategy and Digital Transformation on Sustainable Firm Performance with Mediating Role of GSCM Practices: An Empirical Investigation with PLS-SEM Modeling. Indus Journal of Social Sciences, [S. l.], v. 4, n. 1, p. 51–67, 2026. DOI: 10.59075/ijss.v4i1.2016. Disponível em: https://induspublishers.com/index.php/IJSS/article/view/2016. Acesso em: 9 apr. 2026.