MOAZZAM HUSSAIN QADRI; SOHAIL KHAN; NARMEEN TARIQ; UMER SHAHID. Exploring Dynamic Brand Experience through Co-Creation and E-WOM: Implications for Consumer Equity in Social Media Marketing. Indus Journal of Social Sciences, [S. l.], v. 3, n. 2, p. 712–732, 2025. DOI: 10.59075/ijss.v3i2.1518. Disponível em: https://induspublishers.com/index.php/IJSS/article/view/1518. Acesso em: 9 apr. 2026.