ABDUR REHMAN ARIF; LUBNA NAZ; ATEEQA AFZAL; RAHEEL AKHTAR; ASMA NAWAZ; QARIA HABIB. The Role of Influencer Endorsement towards Gen Z’s Purchase Intention in the Apparel Industry of Iran. Indus Journal of Social Sciences, [S. l.], v. 3, n. 2, p. 513–528, 2025. DOI: 10.59075/ijss.v3i2.1366. Disponível em: https://induspublishers.com/index.php/IJSS/article/view/1366. Acesso em: 9 apr. 2026.