MUHAMMAD USAMA ZAID; DR. ZIA UR REHMAN; MUHAMMAD AQIB SHAFIQ; DR. SYED MUZZAMMIL WASIM; SALMAN MEHMOOD. Impact of Social Media Marketing Activities on Relationship Quality through the Mediating role of Brand Equity. Indus Journal of Social Sciences, [S. l.], v. 2, n. 2, p. 90–111, 2024. DOI: 10.59075/ijss.v2i2.133. Disponível em: https://induspublishers.com/index.php/IJSS/article/view/133. Acesso em: 9 apr. 2026.