Dr. Massaud Akhtar, Muhammad Farhan Amin, Sobia Naheed and Naheed Zahra 2026. Impact of Green Innovation Strategy and Digital Transformation on Sustainable Firm Performance with Mediating Role of GSCM Practices: An Empirical Investigation with PLS-SEM Modeling. Indus Journal of Social Sciences. 4, 1 (Jan. 2026), 51–67. DOI:https://doi.org/10.59075/ijss.v4i1.2016.