Amna Aslam, Asif Khurshid and Abdul Basit Rahil 2025. Role of Big Data Analytics Capabilities and Entrepreneurial Orientation on Innovation Performance of Family-Owned Businesses: A Study of Pakistan’s Textile Industry. Indus Journal of Social Sciences. 3, 2 (Jun. 2025), 928–950. DOI:https://doi.org/10.59075/ijss.v3i2.1610.