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Abdur Rehman Arif, Lubna Naz, Ateeqa Afzal, Raheel Akhtar, Asma Nawaz and Qaria Habib 2025. The Role of Influencer Endorsement towards Gen Z’s Purchase Intention in the Apparel Industry of Iran. Indus Journal of Social Sciences. 3, 2 (May 2025), 513–528. DOI:https://doi.org/10.59075/ijss.v3i2.1366.