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Muhammad Usama Zaid, Dr. Zia Ur Rehman, Muhammad Aqib Shafiq, Dr. Syed Muzzammil Wasim and Salman Mehmood 2024. Impact of Social Media Marketing Activities on Relationship Quality through the Mediating role of Brand Equity. Indus Journal of Social Sciences. 2, 2 (Oct. 2024), 90–111. DOI:https://doi.org/10.59075/ijss.v2i2.133.