Development and Preliminary Validation of the Vulgar Content Exposure Experience Scale

Authors

  • Fiza Umar Department of Psychology, University of Jhang, Pakistan
  • Syeda Raiha Department of Psychology, University of Jhang, Pakistan

DOI:

https://doi.org/10.59075/ijss.v4i1.2173

Keywords:

Vulgar content exposure, digital vulgar content, exposure experience scale, social media exposure, algorithmic exposure, passive exposure, active exposure behavior, moral sensitivity, content evaluation, online content

Abstract

In the present study, the Vulgar Content Exposure Experience Scale (VCEES) was developed and validated using an exploratory sequential mixed-methods design. For Phase 1, 15 participants were interviewed and 48 items were developed. Data obtained from 300 participants (18-50 years) were analyzed using Exploratory Factor Analysis with Varimax rotation in Phase 2. Results confirmed a three-factor structure: Cognitive-Moral Evaluation, Active Behavioral Exposure and Passive Algorithmic Exposure. The final 33-item scale demonstrated good reliability (α = .915) and acceptable to excellent subscale reliability (.820–.961). Convergent validity was supported by a significant correlation with an established measure, r = .564, p < .001. The results indicate that vulgar content exposure is a multifaceted phenomenon shaped by cognitive, behavioral, and algorithmic processes.

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Published

2026-07-04

How to Cite

Fiza Umar, & Syeda Raiha. (2026). Development and Preliminary Validation of the Vulgar Content Exposure Experience Scale. Indus Journal of Social Sciences, 4(1), 1122–1135. https://doi.org/10.59075/ijss.v4i1.2173