Role of Electronic Media in Teaching Moral Development among Intermediate Grade XI-XII Students: Evidence from District Central Karachi

Abstract

This paper examines the effects of electronic media on the development of children's personalities. Children aged 5-12 years are increasingly exposed to electronic media such as television, mobile phones, and the internet from a young age. The purpose of this paper is to determine the effects electronic media has on children's behavior, emotions, and personalities. This research followed a qualitative approach. Data for the study was gathered through semi-structured interviews as well as open-ended questionnaires among parents and teachers of children in a primary school. Data obtained was then compared using thematic analysis in an effort to identify themes and patterns. From the observations of this study, it is revealed that the use of electronic media has a positive as well as a negative impact on the personality of the child. Educational programs on electronic media can be very helpful in the sense that they can increase the rates of learning and boost the confidence of the child. At the same time, an unbalanced use of electronic media can lead to aggression and lack of attention of the child.