Impact of Green Innovation Strategy and Digital Transformation on Sustainable Firm Performance with Mediating Role of GSCM Practices: An Empirical Investigation with PLS-SEM Modeling

Abstract

The purpose of this research is to investigate the synergistic impacts of green supply chain management (GSCM) on green innovation strategy and digital transformation on sustainable performance. This is done in the context of the growing need for businesses to find a balance between sustainable development and digital transformation. PLS-SEM is used to evaluate the model, and the data used for the evaluation comes from a questionnaire survey that was sent out to manufacturing firms in Pakistan. Data was collected from 411 respondents. By examining and considering the role that green supply chain management (GSCM) plays as a mediator in the link between green innovation  strategy and  digital transformation on sustainable performance, the present research makes a contribution to the existing body of information on innovation and sustainability. Additionally, it adds to the development of new understanding about the mediating influence of GSCM practices on the interaction between green innovation strategy and digital transformation on sustainable performance, especially in the context of an economy that is still in the process of evolving.Both those who formulate policy and those who are in charge of administration at manufacturing firms will find that the ramifications of this research are significant. They may be used as a foundation for the creation of more efficient strategies and policies that will boost the capacities of businesses to produce innovations that might minimize environmental hazards and other negative consequences of climate change. These inventions could be used to mitigate the effects of climate change.