The Impact of Green Attitude and Green Self-Efficacy on Employee Green Intention: A Gender Comparative Study

Authors

  • Sumbul Waqas Lahore Business School, The University of Lahore, Lahore, Pakistan
  • Muhammad Arshad Lahore Business School, The University of Lahore, Lahore, Pakistan
  • Khush Bakhat Umer Department of Agricultural Business and Marketing, FAS&T, Bahauddin Zakariya University, Multan
  • Dr. Ehsan Iftikhar Consultant, Ministry of Science and Technology, Islamabad

DOI:

https://doi.org/10.59075/ijss.v3i2.1323

Keywords:

Green attitude, green self-efficacy, green intentions, gender

Abstract

This study investigates the influence of employees’ green attitudes and green self-efficacy on their green behavioural intentions, grounded in the Theory of Planned Behavior (TPB). Using survey data collected from 495 employees in healthcare organizations across Pakistan, we examine an integrated model that not only tests direct effects but also explores gender as a moderating variable. Regression analysis performed via SPSS. These findings provide partial support for the hypothesized model, suggesting the need for further exploration of contextual or cultural variables influencing green workplace behaviours. Implications for organizational sustainability efforts and gender-responsive policy development are discussed.

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Published

2025-05-10

How to Cite

Sumbul Waqas, Muhammad Arshad, Khush Bakhat Umer, & Dr. Ehsan Iftikhar. (2025). The Impact of Green Attitude and Green Self-Efficacy on Employee Green Intention: A Gender Comparative Study. Indus Journal of Social Sciences, 3(2), 484–496. https://doi.org/10.59075/ijss.v3i2.1323

Issue

Vol. 3 No. 2 (2025): Indus Journal of Social Sciences

Section

Articles

License

Copyright (c) 2025 Indus Journal of Social Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.